By Katherine Miracle
Internal marketing engages employees and breaks traditional marketing. Internal marketing engages the entire team and combines with employee engagement to create all marketing efforts as a team.
The engagement requires input and secure buy-in in order to motivate all employees and stakeholders to increase revenue by voicing their beliefs in the company and product.
Internal marketing is the vision in which every employee is engaged in securing customers. Metrics are agreed upon in a team setting, so the team can evaluate each team member’s success in bringing in revenue. Often each employee is given a promotional code, so if their friends/family buy a product or become a client, the team member is recognized for their efforts to secure the sale or new client.
Team charters often begin the teamwork marketing process.
Here is an example of a team charter meeting:
Team charters increase revenue and bond your team through communication and goal setting. Your team will work smarter, not harder.
Katherine Miracle is the founder and owner of Miracle Resources, a consulting, training, and educational resource for businesses and nonprofits. Her websites are www.katherinemiracle.com and www.miracleresources.com. She can be reached at 330.777.2003 ext. 100 and email@example.com.
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