Cleveland Business Connects

For immediate release (October 6, 2017) Media Contact: Judy Abelman Email: Phone: 440.725.8861...

What You Wear Really Matters

By Traci McBride

Like it or not, you’re branded the minute you walk through the door.

Would you show up wearing an evening gown to an office meeting on Monday morning? Obviously not! Some of the outfits that people are wearing scream inappropriate, yet they wear them anyway.

When a person you know comes to a meeting looking disheveled, perhaps looking hung over from a long Super Bowl weekend, what would you consider discussing with them about work? Would you launch into a detailed game plan for landing a huge client? Probably not, as you assume they won’t be on top of their game that day and wouldn’t probably have creative out-of-the-box ideas to share. So you look for someone that looks polished, pulled together, and prepared to work.

What about another woman in the office that arrives revealing her “ample assets?” Do you invite her to sit in on an important meeting with a client to discuss the upcoming fiscal quarter?

How about the twenty-something that is more fashionista than career focused and seems to change her personality monthly as she chases the “next hot trend.” And then she complains that she isn’t being taken seriously and has been passed over for opportunities within the company.

Instead may I suggest it’s easier to move along in your career, save money, earn more respect, and enjoy yourself all while simplifying your life — just by developing your Signature Style Recipe. Of course, this recipe will evolve as you mature and your body shifts and changes over time, as it should.

It doesn’t matter where you are right now today. You may be struggling with weight change, an unsatisfactory wardrobe that doesn’t bring you joy, an image that is close to where you want to be but not exactly. You may have experienced a recent ending of a relationship and are now ready to open your life to someone new, but you’re just not sure of yourself and how to get back on the dating scene. A consultation will change your life and your perspective.

“Change the way you look at things and the things you look at change.” — Wayne W. Dyer

Traci McBride is a certified stylist for men and women and the owner of TeeMcBee Image Consulting. She can be reached at (440) 670-0440, (place “CBC Q” in the subject line if you have a question) or

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