Cleveland Business Connects

For immediate release (October 6, 2017) Media Contact: Judy Abelman Email: Phone: 440.725.8861...

Is Your Brand Strong Enough to Protect You?

By Katherine Miracle

Miracle-120Crayola, Sony, and, yes, even your relatives have been through it: A hacker has sent the famous email, “I have been robbed, can you send money?”

Yes, it happens, but what you learn from it tells you a lot about your brand.

When Crayola was hacked and nasty posts were on their Facebook page, news stations reported that they were sure it was a hack. The brand was so strong that no one even considered the company would post a nasty comment.

After a hack, you know your brand is strong if hundreds of people let you know by calling, texting or emailing help to you. You can tell that you have surrounded yourself with people who think enough of you.

Who supports you during a hack and how you handle the hack speaks to your brand. Here is what you can do today and always to prevent reputation damage:

  • Work hard for clients.
  •  Be an expert in your field.
  •  Do not brag or boast. It gets old. Learn from Johnny Manziel (he who boasts the most has the least to be proud of).
  •  Return calls, text and emails. It shows class.
  •  Show up on time, it shows respect.
  •  Consider your posts and words as going global; if you write it or say it, are you willing to face the results if it is leaked?
  •  Build relationships by listening.
  • Stop pushing your product and start building a campaign to help others.

Understand you have free speech, but if you think about how what you are about to say will impact others, you may want to think over what you say to ensure it will respect you and respect others.

Look at every struggle as an opportunity for growth

When I was hacked, an old friend called to help me, and as we reconnected I was asked about my marketing/training firm. That conversation led to a three-year project for our company. I was glad I got hacked!

Katherine Miracle is the president of Miracle Resources, an award-winning full-service marketing and training firm that helps clients increase revenue and awareness. She is a personal branding expert and the author of “Ignite Your Revolution.” Please connect with via email or Twitter.

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