By Katherine Miracle
Yes, it happens, but what you learn from it tells you a lot about your brand.
When Crayola was hacked and nasty posts were on their Facebook page, news stations reported that they were sure it was a hack. The brand was so strong that no one even considered the company would post a nasty comment.
After a hack, you know your brand is strong if hundreds of people let you know by calling, texting or emailing help to you. You can tell that you have surrounded yourself with people who think enough of you.
Who supports you during a hack and how you handle the hack speaks to your brand. Here is what you can do today and always to prevent reputation damage:
Understand you have free speech, but if you think about how what you are about to say will impact others, you may want to think over what you say to ensure it will respect you and respect others.
Look at every struggle as an opportunity for growth
When I was hacked, an old friend called to help me, and as we reconnected I was asked about my marketing/training firm. That conversation led to a three-year project for our company. I was glad I got hacked!
Katherine Miracle is the president of Miracle Resources, an award-winning full-service marketing and training firm that helps clients increase revenue and awareness. She is a personal branding expert and the author of “Ignite Your Revolution.” Please connect with via email or Twitter.
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