Are you ready for an alliance? As a sponsor and when you secure sponsors please engage in a due diligence process to ensure this alliance will not risk your brand equity. Consider political, economic, environmental, social, technological, legal and innovation ramifications of an alliance between your company and the others involved.
Secrets of Sponsorship Success:
Ask yourself what benefits you can offer when entering a sponsorship. These can be things such as:
The next part to becoming involved in a sponsorship is uncovering sources that can help you secure sponsors.
These sources can include:
Next, uncover the motivation behind your sponsor to engage them. Find out what kind of events and projects they sponsor. Search for connections between them and others. Discover how they’re connected to your clients.
Tips to help you create sponsorships:
Consider sponsorship as strategic marketing:
Sponsorship helps with brand building and gaining recognition. When your name is displayed with another well-known and trusted company, you are also gaining credibility. This can increase sales and create positive publicity with your target market. Sponsorship also helps set your company apart from the rest of your competition. As an added bonus, sponsorship can help you gain powerful allies and branches out your network so you can meet new people and reach new markets.
Katherine Miracle is the president of Miracle Resources, an award-winning full-service marketing and training firm that helps clients increase revenue and awareness. She is a personal branding expert and the author of “Ignite Your Revolution.” Please connect with via email or Twitter.
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