Cleveland Business Connects

For immediate release (October 6, 2017) Media Contact: Judy Abelman Email: abelmancommunications@gmail.com Phone: 440.725.8861...

BY HARRIET TRAMER
PHOTO BY LAURA WATILO BLAKE

Veeda Landeras, MD, openly acknowledges that she was swimming against the current when she opened the Ohio Kidney and Hypertension Center in 2014. These days, increasingly more doctors, hoping to mitigate ongoing challenges, such as malpractice insurance, are joining large medical centers. But her entrepreneurial spirit and her commitment to people’s wellbeing pushed her to set out on an adventure.

“When I decided to become a physician, I knew that I am making large investments in my career,” Dr. Landeras says. “I spent close to half of my life going through college, medical school and postgraduate training to become who I am today.

Such investments do not come with a guarantee, but I wanted to turn them into something valuable for me and the community.”

The often-stated mission for her practice is a straightforward but strong one. Dr. Landeras wants to ensure that patients in danger of developing chronic kidney disease (CKD), particularly those with diabetes or hypertension, receive medical intervention before they suffer life-threatening damage. She notes that many factors, including a lack of awareness of the stark dangers that CKD can pose or a lack of access to specialized care, stand responsible for people not benefiting from appropriate and timely treatment.

Dr. Landeras, who first arrived in the United States from her native Jordan 10 years ago, hopes to help people overcome these barriers to treatment. She plans to establish outreach efforts in local churches and recreation centers located within targeted areas while also working closely with primary care physicians who might refer patients to her.

Dr. Landeras’ practice opened offices in both Westlake and Fairview Park last year and it most recently branched out to facilities at Ohio City-based Lutheran Hospital.

The practice maintains close ties with the Centers for Dialysis Care, which provides dialysis and related services at 18 facilities located throughout Cuyahoga County.

While Dr. Landeras is kept busy treating patients and growing her practice, she also takes time to be grateful for the valuable lessons she has learned in the past. And she acknowledges that without them she would not have become as committed to her practice’s stated mission of community involvement.

As she worked as an internist in Fremont, Ohio, she saw a lack of access to specialized care as being an ongoing reality of people’s lives, not simply something that was discussed in a book. She was saddened as she quickly came to realize that these gaps were not always being addressed in ways that would improve people’s wellbeing. This knowledge, coupled with the fact that people readily accepted and benefited from the assistance she offered them, gave rise to her activism.

“I came to realize that although people come from different backgrounds, they are all just human beings who share same vision and goals,” Dr. Landeras says.

“We all want to succeed and serve our community regardless of age, sex or race. I think that mindset helped me to integrate myself and feel accepted.”

For more information: ohiokhc.com

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