By Phil Stella
Here’s a simple but very effective strategy for maximizing the impact of a “no budget marketing” campaign you may create for your company or business – harnessing the power of the pro bono. Said another way – strategic volunteering.
Why volunteer at all?
Whether you’re marketing the products or services of your employer or your own business or just simply enhancing your image and value to the people you work for and with, the power of the pro bono can be a simple, quick, and no-cost self-marketing strategy. Effectively done, it can help accomplish several important goals for you:
Where do you volunteer?
There are lots of effective platforms for strategic volunteer activity. Be creative and think outside of the usual box.
What volunteer activities should you consider?
Strategic volunteer activities are a win-win: The organization benefits from what you contribute, but you also benefit from what you learn or gain. What special skills or talents can you contribute and showcase beyond simply giving of your time? What skills do you want to learn or enhance? What will give you the kind of exposure you need and want?
As you’ve seen, the power of the pro bono involves simple, quick, no-cost, and personally rewarding strategies to promote your image or the image of your employer. The organization wins because you give of your talent, not just your time or treasure. You win because you earn “psychic income,” gain positive exposure, and learn or enhance career-related skills. Give it a try and see how it can add value to your “no budget marketing” tool kits. It has worked well for me for 25 years.
Phil Stella runs Effective Training & Communication, where he empowers business leaders to communicate confidently. A popular trainer and executive coach on workplace communications and sales presentations, he is also on the Cleveland faculty at the University of Phoenix and the Goldman Sachs 10,000 Small Businesses Initiative. He can be reached at (440) 449-0356.
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