By Katherine Miracle
Please review the links on page one of a search on your company name and the word review and then do a search using your name with the word review. Example:
Miracle Resources Review
Katherine Miracle Review
The words used to communicate your brand create a perception, so promote your best work while tracking your online reputation. From the New York Times: “So tracking a business’s online reputation is a critical part of building a thriving company,” experts said.
“Star ratings persist forever,” said Daniel Lemin, author of “ManipuRated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews.” “Meanwhile, actual reviews can fall off the first pages of review sites. And consumers rarely read reviews older than three months.” After problems are addressed and solved, he added, there’s a high chance that disgruntled customers can become avid advocates.
Three actions needed:
One Vision — Visually does your brand reflect your product/service?
Three Actions Needed:
One Team — Do all team members represent your company/brand positively?
Three Actions Needed:
Needs assessment for your target market: The assessment for your target market is only complete when you secure the real problem of the customer/client. The need/real problem is found through appreciative inquiry. No matter how you collect this information, the key is how you ask the question.
Example: “If our product could meet your needs, what would that look like?”
“If our product was successful in one year, what would happen for you?”
Katherine Miracle is the president of Miracle Resources, an award-winning full-service marketing, public relations and training firm that helps clients increase revenue and awareness. She is a strategic personal branding expert and the author of “Your Strategic Personal Brand.” Please connect with her via email or Twitter.
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