Cleveland Business Connects

The June Amplify luncheon, held June 28 at Windows on the River, featured remarks...

Corporate Event Entertainer Of The Year — Rock The House

Among the thousand-plus events in which Rock the House played a role in 2015 were a pair of functions that revolved around Hollywood and the 1960s. On Dec. 5 the company produced a corporate holiday party that was inspired by the client’s vision of “Bringing the Movies to Life.” In the process, it transformed a cold and empty space into an awe-inspiring Hollywood style sound stage that catered to 2,000 guests. In front of a grand atrium stood a performance stage where live musicians greeted guests and the headline DJ gave guests the opportunity to dance the night away. Throughout the venue were eight films, each featuring its own specialty food, entertainment, and décor. One of the zones included a “Star Wars”-themed tent. As guests entered the zone, a choreographed laser show played to the sounds of the iconic soundtrack. The only lighting in this zone was a giant laser projector and an illuminated bar where guests were served drinks in LED cups. Other movie zones featured “The Wedding Singer,” with costumed performers that looked as if Adam Sandler was auditioning guests to be part of his band, “Willy Wonka,” highlighting an 8-foot tall hat identical to Mr. Wonka’s iconic top hat and enticing guests with candy buttoned walls, and Frank Sinatra set the mood in the “Christmas Story” zone, while a replica “leg lamp” with 1960 T-30 bulbs matched the exact bulbs used in the film.

On June 20 Rock The House partnered with Party 411 to produce a ‘60s-themed extravaganza on the lawns of The Aloft Downtown Cleveland. The event transformed the venue into a psychedelic blast from the past, as 500 guests were treated to a cast of 30 entertainers, 70 costumes, and a firework show synced to the sounds of Jimi Hendrix. The client wanted guests to weave their way through Haight-Ashbury, stop by and see their friends at a peace rally, and end up on the grand lawn of Woodstock. To make this a living, breathing visual experience, Rock The House posed entertainment at every turn. Street musicians greeted guests at the valet station, and costumed models handed guests their first cocktails. Four primary go-go dancers celebrated with guests the whole evening, leading them through the decade, and breaking it down on the dance floor. A 12-piece band and DJ captivated the audience as they played the hottest hits from the 1960s. One of the signature entertainment elements of the event included a 20-foot retro-themed “living room” set where guests were decked out in hair, makeup, and costumes and were then provided the chance to have their photos taken. Guests were also entertained outside by a troop of LED hula hoopers in front of the main bar, showcasing an aerial silk performer filling champagne flutes upside down from a custom stage suspended 22 feet in the air.

Runners-up: Burning River Entertainment Group; The Magic of Rick Smith Jr.; Mike Petrone Band; Raise the Roof Entertainment.

CCA WINNER TIMELINE

2015 — Rock The House
2014 — The Magic of Rick Smith Jr.
2013 — The Magic of Rick Smith Jr.
2012 — The Magic of Rick Smith Jr.
2011 — Rock The House
2010 — (no award)
2009 — Rock The House
2008 — KJ Blues
2007 — Shout!

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