By Phil Stella
Time to get creative with ways to get lots of free positive exposure. The concept of “target market” weaves throughout my comments below. It requires you to precisely define and describe your ideal customers with specific demographic details — those who really need your product or service, value your approach to it, love your style, and will easily evolve into raving fans.
So, “no-budget branding” is simple but not easy. It requires time and effort, especially if you don’t want to invest the money to have a branding pro do it for you. One final tip — whenever you network at small business-oriented events, ask people you meet how they brand their businesses on a budget. You’ll be amazed at what you can learn.
Best wishes for success and keep those comments and questions coming.
Phil Stella runs Effective Training & Communication, where he empowers business leaders to communicate confidently. A popular trainer and executive coach on workplace communications and sales presentations, he is also on the Cleveland faculty of the University of Phoenix and the Goldman Sachs 10,000 Small Businesses Initiative.
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