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Raise the Roof Entertainment builds excitement and brands

By Lauren Sable Freiman   |   Photo by John Goldy

When a local snowplowing company hosted a Las Vegas-themed employee appreciation party, Rob Kall knew just how to produce a fun and vibrant event to thank employees for a successful winter season.

“They had dueling pianos, Elvis was the DJ, there was a red carpet entrance, and fun lighting on the dance floor,” says Kall, who, alongside wife Jennifer, owns Raise the Roof Entertainment, an entertainment and production company focused on serving the Cleveland market.

By incorporating a social media component into the event, Kall also added a strategic element to the party, one meant to increase the company’s visibility and recruitment potential.

“There was a green screen at the event, where guests could take fun photos branded to the company,” Kall says. “From our social media kiosk, the guests could then push the photos out to email, text, and social media like Facebook, Twitter, and Instagram. From a recruitment perspective, it was great for their friends to see that this is a company I might want to work for. They threw a great party and had the added benefit of spreading awareness of who they are and helping with their recruitment initiatives.”

Kall and Raise the Roof have also worked closely with Rhonda’s Kiss, a nonprofit organization benefiting cancer patients. The goal has been to strategically build the organization’s brand and produce an annual fundraiser that guests are excited to attend year after year.

“A big part of what we brought to their event this year was to build the brand so more people know about the event and want to attend,” Kall says. “We want people to see the brand and understand what their mission is.”

As part of the red carpet-style entrance, guests had their photograph taken in front of a “step and repeat” backdrop. Much like at the Vegas-themed employee appreciation party, Kall says the photographs could then be pushed out to social media from the social media kiosk at the event. From there, the photos — and therefore the organization’s brand — were viewed and shared by countless people, creating a waterfall effect that spread the brand far and wide.

Helping companies increase their brand recognition is just one way Raise the Roof Entertainment is providing end-to-end solutions for their corporate clients. Kall says he and Jennifer have a solid understanding of their corporate clients as both had left the corporate world to build their company — he worked in process improvement for Sherwin Williams while Jennifer practiced law.

“I understand a lot of what our corporate clients are trying to do, and I understand that their event isn’t the only thing they’re working on,” Kall says. “I encourage them to let us be the experts and let them focus on achieving their company’s goals. We are very focused on the events we do take on, and we don’t take on more than we can chew.”

Raise the Roof can take on nearly any task, from providing event management, lighting, projection and screens, promotional video content, and videography to supplying live entertainment, DJs, emcees, and photo booths for anything from holiday parties, outdoor music festivals, and weddings to employee appreciation events and other types of corporate events. Kall’s support team includes DJs, entertainers, event planners, videographers, graphic designers, audiovisual technicians, and more. The only detail Raise the Roof does not handle is catering.

Kall says he loves the challenge of developing unique, well thought out events. Recently, he traveled to Louisville, Ky., where he DJed the closing party for the American Bus Association Conference on behalf of Destination Cleveland.

“I was DJing inside a giant boom box dressed as Elvis, and everyone at the party was dressed as rock stars,” Kall says. “I mixed a three-hour set of music to tell the story of rock and roll. The goal was to get people pumped up about Cleveland hosting the conference next year.”

As Raise the Roof Entertainment continues to grow, Kall says he always remembers the unlikely beginnings of his business. He was 16 years old and working at a roller skating rink when the rink’s DJ didn’t show up. That’s when Kall offered to step in and fill the void.

“I said I would do it,” Kall says. “That was 16 years ago.”

The company has steadily grown from a mobile entertainment company to a full-scale entertainment and production company. Raise the Roof Entertainment recently moved into a new office in Valley View, where he and Jennifer can show off their new products in a spacious conference room. While Kall says the company has a healthy mix of corporate and social clients, their corporate business is growing, and the Raise the Roof team is continuing to think of out-of-the-box solutions for their corporate clients.

“We’re continuing to work on interesting products for the corporate market,” Kall says. “We are continuing to understand their needs and create unique solutions for them.”   

For more information: raisetheroofentertainment.com

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