Skyline Event Services changed its name to Skyline Trisource Exhibits and relocated to a larger warehouse in order to better serve clients. The rebranding initiative comes as a direct response to the confusion that many local Detroit businesses and individuals had to the previous name, Skyline Event Services.
“We will continue to provide the same services and the same level of customer care as we always have, and current clients won’t notice any changes aside from a new logo and new address. Using Event Services in our name doesn’t hit home with our core business and made it sound like we could handle a wedding or corporate event, and that is not what we do,” Kristie Jones-Damalas, Partner/VP Sales & Marketing of Skyline Event Services, said. “Our rebranding focuses on the main three items we are the source for, which is: Trade show Exhibits, Services and Promotions. We specialize in being the main resource for all things trade show related in the Cleveland area, and we wanted to clarify that with our new name and logo.”
The new name also uses the “tri” prefix to represent the business’s incorporated name, which is Ternion: three becoming one; and so it also goes hand-in-hand with the firm’s three owners: Wendy Ressing, partner/VP of sales and operations; Terrie Benore, partner/VP of sales and finance; and Kristie Jones-Damalas, partner/VP of sales and marketing.
“We will continue to provide the same services and the same level of customer care as we always have, and current clients won’t notice any changes aside from a new logo and new address,” Jones-Damalas said. “In terms of new clients, we’re hoping to capture more online searches for tradeshow and exhibit related events with the new name, while removing ourselves from searches where people are looking for an event planner for something other than a trade show.”
In addition to the new name, the Toledo Trade show event company is relocating to a more spacious warehouse in order to better serve clients by being able to accept more custom design jobs while providing additional storage space for clients’ exhibits. The new warehouse is located at 7635 Hub Parkway in Valley View.