By Kris Putnam-Walkerly
Do you want to make a big splash with grant dollars, but you can only make a small gift? Not a problem. Some of the most effective change starts with a small grant. Follow a few simple strategies to create a ripple effect with a small gift. Here are 12 ideas to help you make a big impact:
- Educate yourself. Who else is funding your issue? What’s needed and what can you do? Devote a day to researching your topic and identify relevant experts and foundation program officers. Call or email them to learn more.
- Invest in a great leader. Identify leaders you believe in and then support them. For example, provide executive coaching or management training so they can build a more effective team.
- Invest in a great organization. Identify a nonprofit that is creating social change and provide help. Your funds for strategic planning, a feasibility study, communications activities, or management information systems will be cherished more than you know.
- Focus your giving. Choose a single issue, region or affected population. Identify proven organizations in that area and support their most promising projects.
- Provide multiyear funding. When you support an organization over several successive years, you ensure that the staff can spend more time on programs and less on fund-raising. Your gift also tells other potential funders that this organization is worth serious commitment.
- Leverage your resources. Can you pool resources with other grant makers who share your passion? Join existing funding collaboratives, giving circles, donor networks or community foundations.
- Convene nonprofit leaders. You can play a critical role by simply bringing people together. Provide a conference room, reimburse meal or travel expenses or help plan the meeting agenda. If you can’t host, cover the costs for a nonprofit staffer who couldn’t attend a conference otherwise.
- Fund an evaluation. Nonprofits know they need a thorough evaluation of their programs, but they also often lack the time, resources, and expertise. Even a modest grant can help organizations determine their impact by conducting surveys, interviews, or focus groups.
- Fund policy change. Local, state, and national policies can have far-reaching impact on people and communities. Support policy change by funding research on critical issues. Fund media advocacy, policy advocacy organizations, and advocacy training for grassroots leaders.
- Provide program-related investments. A PRI is a good investment if a nonprofit can generate income to repay your gift. Or make a below-market or no-interest loan, or pledge your credit as security for an organization’s bank loan.
- Fund globally. Small grants go far when you send them across the world. For example, make a donation to a community that is rebuilding after a tragedy (such as the typhoon in the Philippines), or support a local foundation there.
- Offer challenge grants. Jump-start an organization’s development efforts by offering a matching grant. Challenge grants have helped organizations raise money that exceeds their goals, inspiring entire communities to get involved.
With each gift you make, no matter the size, you empower others, encouraging new partnerships and laying the groundwork for future accomplishments. Make a list of three ways to make big change with small grants. Then choose just one small grant within the next two months to start your own ripple in the pond.
Kris Putnam-Walkerly is the president of Putnam Consulting Group. She is a recognized expert and leader in philanthropic strategy development, implementation, evaluation, and communication. She can be reached at firstname.lastname@example.org.