By Kris Putnam-Walkerly
I get the same feeling from making donations to the causes I care about, and I bet you do, too. There is something deeply comforting and joyful in knowing you’re providing much needed support for others.
The thing we have to keep in mind, however, is that while we may be feeling a sense of comfort and joy when we make our donations, it’s the way in which we make our gifts that determines whether the recipients share in those feelings of comfort and joy with us.
Dropping off a covered dish for your child’s holiday teacher luncheon can bring comfort (especially if it’s mac and cheese), but taking a moment to look your child’s teacher in the eye, tell her the great things your child says about her class, and let her know how much you appreciate her hard work? That brings joy.
Launching a $5 gazillion funding initiative based on your good intentions can bring comfort to your nonprofit grantees and the communities they serve, but asking people in those communities for their input from start to finish and valuing their abilities as thinkers and leaders will deliver true joy.
The best gifts are not necessarily the largest ones but are the ones given with a sense of respect and humility, recognizing the dignity of every human being regardless of their station or circumstance. So as you think about your giving going forward, ask yourself, “Am I giving comfort? Or am I giving joy?”
I wish a season filled with comfort and joy to all of you!
Kris Putnam-Walkerly is the president of Putnam Consulting Group. She is a recognized expert and leader in philanthropic strategy development, implementation, evaluation, and communication. She can be reached at email@example.com.
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