By Phil Stella
We’ve all regretted talking to people at networking events who’ve done many of the above things in such a short time. They quickly turn you off, branding themselves as idiots.
FYI … I prefer “elevator speech” to “elevator pitch.” “Pitch sounds like you’re trying to sell something. No one likes to be sold to. “Speech” sounds like you want to share some information. Even though the difference in connotation is subtle, it can impact the mindset of the person creating and delivering it.
Phil Stella runs Effective Training & Communication, which empowers business leaders to communicate confidently. A popular trainer and executive coach on workplace communications and sales presentations, he is on the Cleveland faculty of the Goldman Sachs 10,000 Small Businesses Initiative. He can be reached at (440) 449-0356.
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