Cleveland Business Connects

The June Amplify luncheon, held June 28 at Windows on the River, featured remarks...

Corporate Event Of The Year (Between $25K-$75K Expense Budget) — Fore! Wellness Classic Golf Outing, Lake Health Foundation, June 24, Fowler’s Mill Golf Course/Legend Lake Golf Club

The FORE! Wellness Classic golf outing again sold out at 320 golfers, who were split between Fowler’s Mill Golf Course and Legend Lake Golf Club. Save-the-date cards were mailed to nearly 900 businesses and individuals, an increase of 32 percent from 2015. Throughout the end of the first quarter and the beginning of the second quarter, sponsorship request packets were mailed to previous year sponsors, lapsed sponsors, and current vendors of the healthcare system. “Special” sponsors were sought in the first and second quarter to secure advertising, breakfast, lunch, beverage, hole-in-one contests, and the golfer giveaway. The hole-in-one contest presented a small challenge. With three 9-hole combinations at Fowler’s Mill, it was imperative that all golfers receive the same number of opportunities to come across a cash hole. A plan was put in place. One golfer did in fact score a hole-in-one on one of the contest holes. Tracy Dennis, then the Lake Health Foundation special events coordinator, worked with 24 volunteers at Fowler’s Mill, where a majority of the golfers would be golfing and all of the afternoon activities would take place. An additional 15 volunteers were set up at Legend Lake for a total of 41 volunteers. The number of carts needed at Legend Lake was a concern as they generally hold very few. Therefore, carts were transported from one course to the other by truck, two at a time, to reach the number Dennis needed. In addition, she wanted to be certain of when she would be able to deliver signs and so forth, as well as their readiness for the event. Dennis also discussed food preparation and timing. Arrangements had to be made for the delivery of the Coca-Cola products as well as the donated lunches. Due to the size of the event, a tent was required to accommodate all golfers and volunteers for dinner at Fowler’s Mill. A sound system was used to communicate to those golfers indoors, those in the tent, and those on the back patio, which allowed everyone to hear the awards presentation and raffle drawings. The large number of sponsors with hole recognition required the organization of the placement of nearly 170 hole sponsorship signs. It was important that the sponsor would encounter their sign(s) while playing their 18 holes. Signs already on hand from previous years were logged so as to not order a sign they already had. This process saved hundreds of dollars.

Runners-up: Fall Ball: Rock the Night Away (United Way of Greater Cleveland Young Leaders, Oct. 8, Rock and Roll Hall of Fame); Home Team Celebration (Northeast Ohio Adoption Services, Oct. 22, FirstEnergy Stadium); Links for Life Golf Tournament (LifeAct, June 27, Kirtland Country Club).

CCA WINNER TIMELINE

2016 — FORE! Wellness Classic Golf Outing, Lake Health Foundation

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