Cleveland Business Connects

October 2010

Friday, October 1st, 2010

Event Measurement and Metrics — What’s It Worth?

Event Measurement and Metrics — What’s It Worth? By Allison Saget Advertising and PR do a great job of metrics. It’s easy for most people, from the CEO to the college intern, to understand advertising terms, such as “frequency” and “reach,” and PR’s “column inch” for word...

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