Cleveland Business Connects

January 2011

Saturday, January 1st, 2011

Event Branding: Long-Term Value, Short-Term Action

Event Branding: Long-Term Value, Short-Term Action By Allison Saget Think of all the events you’ve planned or been to in your lifetime, from industry conferences to client hospitality dinners to kids’ birthday parties. Considering all those examples, I believe kids’ birthday parties do branding right: It starts...

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