Cleveland Business Connects

May 2015

Tuesday, May 12th, 2015

Make a PEST of Your Marketing Plan to Avoid Social Backlash

By Katherine Miracle Protect or promote? What is your marketing strategy? Before you judge, check out what you can learn about marketing from the Cavs. We love our Cleveland Cavaliers. But when the video of a Cavs fans throwing down his girlfriend, a Bulls fan, went viral,...

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